Programming

Programming for every audience.

Television, radio, sports, entertainment, culture, and digital programming shaped for daily audience habits across the iMax Media Group platforms.

Sponsor a programme
Programme environments

Clear audience moments for viewers, listeners, and advertisers.

The programming structure is designed around daily media behaviour: morning routines, workday listening, sports conversations, family viewing, and weekend live moments.

Morning television

Studio-led conversations, lifestyle, interviews, audience updates, and brand-safe morning visibility.

Sports programming

Football, boxing, sports analysis, matchday conversations, and live-event attention across TV, radio, and digital.

Radio dayparts

Presenter-led radio shows built around commuting, workday listening, drive-time energy, music, and live reads.

Family entertainment

Novelas, culture, community conversations, family entertainment, and appointment viewing for everyday audiences.

Platform programming

Each channel is planned for its own audience.

Each television and radio platform carries programmes built for its own audience, language, format, and market. Selected shows, clips, interviews, and live moments can then be extended to social media, the website, and streaming platforms where they add value.

Separate TV and radio lineupsShows planned by audience and marketDigital extensions where they fit
Programme framework

Weekly schedule structure by channel.

Explore the draft weekly flow for Max TV, Adepa TV, and Max FM. Official programme names, presenter details, and final airtimes will be updated as each schedule is confirmed.

Monday

Morning show block
Lifestyle and studio interviews
Entertainment and magazine content
Sports build-up and audience updates
Novela and family viewing

Tuesday

Morning show block
Health, lifestyle, and interviews
Entertainment features
Sports desk and previews
Novela and prime viewing

Wednesday

Morning show block
Studio conversations
Entertainment and culture
Boxing and sports conversation
Novela and family viewing

Thursday

Morning show block
Lifestyle and community features
Entertainment magazine
Sports updates and previews
Novela and prime viewing

Friday

Morning show block
Weekend lifestyle preview
Entertainment and music features
Weekend sports preview
Novela and family viewing

Saturday

Weekend magazine
Live sports and event coverage
Highlights and interviews
Entertainment and family viewing

Sunday

Family and community content
Selected live coverage
Sports wrap-up
Family viewing and specials
Advertise on our programmes

Put your brand inside the moments audiences return to.

After choosing the right programme environment, our commercial team can help place your campaign across suitable shows, presenter-led mentions, sponsored segments, live reads, and digital extensions.

What the commercial team can help with

  • Choose programmes that fit your audience and campaign objective.
  • Plan sponsor mentions, presenter reads, interviews, or branded segments.
  • Add digital support where clips, live streams, or website placements make sense.